Tourism Marketing Services
In addition to being a passionate travel writer, photographer and videographer, Travel & Transitions creator Susanne Pacher has an extensive background in business with a degree in economics and labour management relations as well as an MBA from the University of Toronto and more than 30 years of business experience. Her travels to hundreds of different destinations and exposure to many hundreds of tourism businesses have provided her with extensive insights into tourism offerings and tourism marketing strategies in many different locations across the world. She has now teamed up with a global team of experts in the realm of digital marketing. Travel & Transitions offers a wide range of tourism marketing and consulting services that include the following disciplines:
Tourism Consulting & Promotion:
- Tourism assessments
- Strategic planning
- Market research
- Competitor studies
- Brand development
- Press trip organization
- Outreach to desired travel media
- Individualized itinerary development
Content Creation:
- Creation of text-based content (blog posts, articles, newsletters)
- Creation of photography-based content (photo collages, photo collections, slideshows, presentations)
- Creation of videography-based content (video clips, video montages, Youtube travel commercials)
- Creation of audio content (podcasts, narration, voiceovers)
- Creation of presentation and infographics
- Creation of online TV-format travel shows
Tourism Website Creation:
- Communications, needs assessment & goal definition
- Content strategy development
- User-friendly & logical content organization
- Search-engine optimized content writing
- State-of-the-art web design
- Websites with attractive graphics, multi-media features & social media integration
- Mobile websites
- Tourism-based apps
Press & Publicity Services:
- Development of a publicity strategy
- Press release writing by professional journalists
- Extensive distribution of press releases to thousands of highly relevant media contacts
Social Media Management & Social Media Marketing
- Ongoing content creation & management of Facebook, Youtube, Google+, Twitter,Pinterest, Instagram & other social media presences
- Creation & growth of a follower / fan /viewership base
- Ongoing interaction with followers / fans / viewers
- Needs analysis & strategic social media campaign planning
- Definition of demographic target audiences
- Selection of appropriate social media advertising channels (Facebook, Youtube, Twitter, etc.)
- Deployment & monitoring of campaigns
- Creation & promotion of social media contests
Content Syndication Services, PPC Services & List Building
- Mass distribution of online content
- Video syndication, distribution to local directories & video sharing / podcasting / social network& blogging sites
- Ongoing high-value backlink creation
- Monthly search engine submissions with proper meta information & targeted keywords
- Subscriber list building
- PPC marketing campaign creation & monitoring